In fact, one study found that 89% of consumers spotted fake online reviews in 2018. And it is not just because technology is increasing convenience MarTech is making the consumer more powerful than ever before – and businesses need to understand why and what this means for their strategies.Ĭustomer reviews are an important and influential type of content over consumer behavior, but many customers are aware of the fact that businesses will publish fake reviews to improve their ratings. However, when it comes to Marketing Technology, many recent innovations are placing the power back in the customers’ hands – not the other way around. Only 35% of customers state that they are comfortable interacting with businesses that utilize AI – even though 84% of us use AI-based devices and services frequently, such as Siri and Google Home. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet.Ī great deal of consumers are also incredibly skeptical of Machine Learning, Big Data, and Artificial Intelligence specifically. Many are concerned that automation will eliminate thousands of jobs in the near future. When it comes to emerging technology, most consumers are often quite fearful of this kind of change.
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